Category Archives: Sports

JioStar Onboards Over 20 Major Brands for IPL 2025 Campaign – As the IPL 2025 approaches, JioStar, the renowned Indian digital platform, has successfully onboarded over 20 major brands for its highly anticipated marketing campaign. This move signifies the growing influence of IPL as a premier advertising platform and highlights the increasing trend of collaboration […]

Brands Turn to Vernacular and User-Generated Content to Capture IPL Buzz – As the Indian Premier League (IPL) continues to captivate audiences across the globe, brands are increasingly leveraging vernacular content and user-generated contributions to tap into the growing excitement and engagement. This strategic shift highlights the evolving nature of marketing in the digital age, […]

Players and Manufacturers Clash Over New Bat Regulations – The recent announcement of new bat regulations in the Indian Premier League (IPL) has led to a significant clash between players and bat manufacturers. These new regulations, which are intended to ensure fairness and balance between bat and ball in the game, have sparked controversy across […]